Outfitter Trading Company (OTC) was founded in the principles of providing functional and affordable outerwear apparel without, what we saw as, excessive brand price markups. From our experiences in brick-and-mortar retailing, we saw that many of our customers needed to satisfy an immediate need, whether that be protection from the elements, a particular style, or simply a souvenir from a memorable trip to a beautiful resort destination. These folks didn't want to spend a substantial amount of money to purchase a good from other outerwear brands and our products provided a superb value for their situation and needs.
With these experiences, conversations, and relationships in mind, we began to build an apparel brand that maintained the high quality standards that customers expect from their more technical apparel pieces, while simultaneously providing a product at an incredibly affordable price compared to other outerwear brands. We're able to do this by utilizing and leveraging a factory direct supply chain model that builds off of strong relationships with our product manufacturers and selling apparel directly to our customers rather than wholesaling these goods through another layer of distributors, which adds another margin markup to the end price.
Through this factory direct model, we are able to not only offer a more affordable apparel piece than our competitors, but provide on-trend apparel styles and designs to our customers. Always affordable. Always direct. OTC is your factory direct apparel brand and we're here to provide the best possible value.